El Rayo - Tequila Cocktails

Photography: Andre Ainsworth
Art Direction / Paper Set Build: Annemarieke Kloosterhof
Drinks Stylist: Eliza Baird
Product: El Rayo

A handcrafted cocktails series celebrating the warmth of summer and tequila cocktails, through the medium of p[aper craft. All 3 sets are modular pieces created by hand using paper, colourful spray-paint and plinths.
Each image was carefully crafted, considering the brand's identity and colour scheme, and referencing the iconic purple stripes on its label.

Work In Progress:

I was brought onboard to create 6 famous landmarks, by hand and to scale, completely out of paper-craft: The Big Ben, Eiffel Tower, Puerta de Alcalá, Burj Khalifa and Tower of Pisa. Each building was approximately 35 cm tall, and included as much tiny paper details as possible, with anything from pillars and brickwork, to tiny statues and marble plaques… all cut out of paper.

The models were build in my studio in London and took several weeks to build by hand with a team of assistants. Seeing as photographers Hands & Wendy are based in Rotterdam, all communications and photo-updates were done via text & email.
Once all 5 paper-craft buildings were completed, they were carefully packaged and shipped to The Netherlands where I set-dressed on the shoot in the studio Rotterdam.

After creating the miniature paper buildings for the set design of the 2 posters, I was commissioned by L’Oreal as the official illustrator for their visual merchandising and instore displays across the world – creating digital architecture illustrations based on the style of my paper-craft models tying in the whole project in one cohesive style.

The visuals can be seen in airports, shopping malls, perfume stores and duty free shops across the globe, with different illustrations for each city: Schiphol, Amsterdam, Paris, Dublin, London, Madrid, Rome, Barcelona, Dubai, Oslo, Kopenhagen, Istanbul, Tel Aviv, Portugal & Beruit, and many more throughout the year 2018.