Penny Appeal -
Ad Campaign

Production Design: Annemarieke Kloosterhof
Director: Gemma Yin
DOP: J.P. Garcia
Producer: Sandra Spettman
Production Company: Great Coat Films
Client: Penny Appeal

I was approached by Great Coat Films as production designer for their big 10 year anniversary campaign for UK based charity Penny Appeal. The brief was to create a vibrant, playful and detailed campaign, of which all the sets & props would be made exclusively out of paper & cardboard. As the campaign was for a charity, this was both a design choice and a budget & environmentally friendly way of working.

 
 

Behind The Scenes